AutoAwards announces over $1.6 billion in customer pay transactions for their clients’ automotive loyalty and rewards programs.
Odessa, DE -- (ReleaseWire) -- 05/08/2017 -- AutoAwards is proud to announce they have reached a milestone in their 23 year history. Their customized points-based loyalty platform has helped drive over $1.6 billion in customer pay parts & service transactions at our network of automotive dealerships. With over 23 years of experience and an executive team with retail automotive experience, their loyalty platform has proven to be highly successful and continues to drive the parts and service for hundreds of car dealerships.
AutoAwards created the points-based loyalty concept in their own car dealerships 25 years ago. The success of airline mile programs created a need within the automotive industry to drive the same type of loyalty. Their own dealerships had already successfully created a points-based loyalty platform with nationwide press coverage and was the catalyst to launch a separate company to provide platforms to other car dealers. Over the years, the Flexstat platform has been perfected and expanded in partnership with other automotive dealers across the United States and Canada. Today, AutoAwards has over 1.2 million members participating through a large network of automotive dealerships. The customized AutoAwards programs have proven successful in increasing consumer parts and service visits and spending leading to increased vehicle sales retention.
AutoAwards' Vice President of Sales & Marketing, Chandler Greene, said, "We've seen some clients service retention rates go from 37% to over 70%. There is no secret that the first service is the starting point for all transactions down the road including a consumer's next choice in a vehicle purchase. Our Flexstat platform is the perfect tool to simply reward great customers, target market with specific messages and entice lower value consumers to be become high value."
There is no doubt that automotive rewards programs have changed the industry and keep dealerships reaching retention goals and benchmarks established by factories. The numbers speak for themselves when 90.1% of customers participate in at least one loyalty program and 69.2% change their habits to earn rewards, the concept has proven to work time and again in most industries around the globe. "The fact that our platform is designed to drive consumers back to their selling dealer is the most important factor to our car dealer clients." says Greene.
AutoAwards is an innovator in the marketplace. They were the first to start a program called "Keep It Local." The program partners with local brick and mortar merchants offering exclusive benefits and discounts for a dealership's customers. On average, each dealership have between 25-30 local participating merchants that make sure local spending stays in the local economy. "Our Keep it Local Merchant Network has grown to over 200 locations throughout our area. Not only is it a huge value to our members, but it separates our dealership experience from our competition completely. In fact, we call it our Purple Cow!" says Virginia Krause, Business Development Manager at the Fred Beans Family of Dealerships.
AutoAwards drives client success by establishing exclusive marketing areas in certain markets. "Since our inception, we looked at the way we service and support our clients from a real retail perspective. Our goal is to make our clients number one in their specific places of business. That can't be done if you engage every dealer in a market." states Greene. "Our ability to obtain better consumer data and insight allows our clients to create more personalized 1 to 1 communications and drive business that is a specific message to their dealership experience."
AutoAwards' clients typically offer multi-tiered programs with different levels and values for their customers. Often, they choose to provide crossover packages that tie into the insurance and finance departments. "Our concept is simple. We start with a blank piece of paper and create a highly customized solution that fits the needs of our client, not the other way around. Our clients have different needs and goals, we create the platform, train their team how to leverage it and manage it with benchmarks to ensure success."
AutoAwards is offering a marketing consultation in automotive marketing to start a loyalty and rewards program. Visit http://www.autoawards.com/lets-talk/ to request a consultation.
Since our founding in 1991, AutoAwards by Nucar Consulting has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry's most successful dealer groups and OEMs.
Since marketing for automotive dealerships has changed in the past 25 years, AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to revenue. Hundreds of automotive groups use and recommend loyalty programs for dealers as the way to drive brand loyalty. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike. For this reason, our automotive loyalty marketing expertise is engineered to meet the individual needs and goals of any business - regardless of its size. Contact us online to talk about dealer loyalty or call 302-696-6000.
Vice President of Sales & Marketing
AutoAwards by NuCar Consulting
For more information on this press release visit:
Media Relations Contact
Email: Click to Email Chandler Greene